Cost-per-click (CPC) is a digital marketing metric that measures the amount of money paid for each click in a pay-per-click (PPC) marketing campaign. Paid advertising is an important growth driver for many online businesses, making it important to monitor cost-per-click and maintain a healthy ROI. Understanding the cost of these campaigns and linking them to a specific goal, such as selling products, is vital to improving the effectiveness of marketing spending. Each click in a PPC ad campaign also serves to indicate the attention paid by the person who is looking for specific company offers.
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